Joe Tustin — Applied AI, Speaking & Building
Builder. Teacher. Writer. Denver, CO.
Joe Tustin builds AI tools, helps teams put AI to work, and teaches what he learns. He is Principal Technologist, Applied AI at Cyera, and speaks about AI adoption, agents, security, and the economics of AI. For speaking, advisory, or a conversation: hello@joetustin.com.
About
I build with AI, help teams put it to work, and teach what I learn.
In 2017 I quit my job and left to travel the world for over a year. I changed 85% of the plan along the way. The last seven months of it became a solo motorcycle ride from Denver to Ushuaia — 18,147 miles, 27 journals, one Daily Beast piece filed from inside the Nicaraguan uprising. Nine years later I fed my journals into Claude to help me decide what to do next. They decided for me.
I teach executives and the teams around them how AI actually works — how to move from answers to agents, how to ship without breaking things, how to build a practice that outlasts the hype. Today I am Principal Technologist for Applied AI at Cyera, helping teams put AI to work. The rest happens onstage, on a motorcycle, or in whatever room will have me.
Humans spent ninety years trying to make machines seem human. I'm learning to work with them as they are.
— Smokin' Robots, the thesis
What Joe builds
- MacRelay — Open-source MCP server. 71 tools across 13 services. Local-first, zero telemetry. github.com/drbarq/macrelay.
- TikTok Mirror — Multimodal embeddings + Gemini analysis across 260+ videos. A 3D Galaxy View of what actually performs.
- Life Mirror — Personal augmented cognition on Supabase. Voice dumps in, synthesized insights out.
- GTM Intelligence Platform — 60+ Claude Code commands across 10+ enterprise data sources. Built to compress a week of research into a morning.
What Joe teaches
- The Physics of AI Economics — Executive keynote. Delivered at DataSecAI Seattle and Calgary. Why the economics of intelligence bend — and what that means for the next three quarters.
- Agentic AI: From Answers to Action — Cyera booth-theater sessions at RSAC 2026. How to move from AI answers to agents that take action.
- Executive AI Agent Curriculum — Zero to independent agent workflows in 37 minutes. Taught to a Chief AI Officer who now runs it without help.
- Community teaching — Claude Code Meetups, Let's Vibe, AI Pioneers, Vibe Code, Brainwave Collective. Smaller rooms, sharper questions, builders in seats.
Speaking archive
- You Never Trusted Your Employees. Why Are You Trusting Your Agents? · ALL IN 2026 · Sep 16, 2026 · Montréal, Canada
- DataSecAI Regional Summit · DataSecAI New York · Jul 21–22, 2026 · New York, NY
- DataSecAI Regional Summit · DataSecAI Washington, D.C. · Jul 14, 2026 · Tysons Corner, VA
- DataSecAI Regional Summit · DataSecAI Phoenix · Jun 16, 2026 · Scottsdale, AZ
- Security for AI Fundamentals · DataSecAI Toronto · Jun 11, 2026 · Toronto, Canada
- AI adoption, governance, and ROI · Cyera AI Roadshow · Jun 4, 2026 · Houston, TX
- Build vs Buy Data Classification: The Hidden Cost of DIY · Cyera · BrightTALK · Jun 2026 · Online
- AI adoption, governance, and ROI · Cyera AI Roadshow · May 13, 2026 · Denver, CO
- The Next Frontier: Agentic AI, Board Pressure, and What Security Leaders Are Prioritizing in 2026 · AI Mission Week · May 1, 2026 · Online
- Return to Base: How Security Leaders Build the Business Case for AI Security · AI Mission Week · Apr 30, 2026 · Online
- Command Center: See Every AI, Know Every Risk with AI Guardian · AI Mission Week · Apr 29, 2026 · Online
- Charting the Course: Your Roadmap from AI Discovery to Complete Protection · AI Mission Week · Apr 28, 2026 · Online
- AI adoption, governance, and ROI · Cyera AI Roadshow · Apr 28, 2026 · Austin, TX
- Mission Brief: The AI Trends Analysts Are Tracking in 2026 · AI Mission Week · Apr 27, 2026 · Online
- AI adoption, governance, and ROI · Cyera AI Roadshow · Apr 16, 2026 · Las Vegas, NV
- The Physics of AI Economics · DataSecAI Calgary · Apr 1, 2026 · Calgary, Canada
- The Physics of AI Economics · DataSecAI Bay Area · Apr 2026 · Bay Area, CA
- Agentic AI: Securing the Evolution from Answers to Action · Cyera at RSAC 2026 · Mar 23–25, 2026 · San Francisco, CA
- Data Security Predictions & Trends for 2026 · Cyera · BrightTALK · Feb 2, 2026 · Online
- The Physics of AI Economics · DataSecAI Seattle · 2026 · Seattle, WA
- Celebs Against AI & Getting Banned · Artificial Insanity · Oct 28, 2025 · Podcast
Writing and features
- Putting agents to work across 1,500 people · Published by Anthropic · featuring Joe Tustin and the Cyera team
- One front door to 40 tools · An Anthropic interview with Joe Tustin and Steve Klementowski
- Do You Know Where Your Agents Are? · Written by Joe Tustin · Black Hat Diaries, Part Two
- What Happens in the Sandbox Doesn't Stay in the Sandbox · Written by Joe Tustin · Black Hat Diaries, Part One
- The Aha Moment of AI · Joe Tustin · excerpt
- The Economics of Tokens · Joe Tustin · series notes
- Racing Through a Revolution · Written by Joe Tustin
Advisory and consulting
- Three-skill stack — Technical execution. Strategic narrative. Security governance. Most consultancies pick one.
- 15 years — AE, SE, software engineer, founder. Across four sides of the same table.
- Published — The Daily Beast, filed from inside the Nicaraguan uprising. A memoir in progress.
- Independent practice — Opens 2027. Selective advisory until then.
Off the clock
- Motorcycles. 18,147 miles from Denver to Ushuaia. The bike taught me the operating system I still run on.
- Beekeeping. Colony management is systems thinking you can taste. Building a Smart Beekeeping Journal on the side.
- The 2034 vision. A 10-year world trip with my future family, funded by location-independent work. Every decision before then serves this.
- Writing. A memoir in progress. Essays on AI, teaching, and the weird economics of being present.
Travel journals
- The Spontaneous Spreadsheet — I started planning the only way I know how, with excel and a spontaneous spreadsheet. I purchased a map of the world and drew a line through the countries I wanted to visit. (Journal 01 · Oct 2017 · the origin)
- Peru — Ayahuasca, Alpacas, and Altitude — I have nicknamed Peru the India of South America because it is simply insane, and all the cars and dogs are out to kill you. Every ride the views leave me saying 'wow'. (Journal 24 · Oct 2018)
- 7 months and 18,147 miles later, I arrived in Ushuaia — I got the check mark of making it, but the real story happened in the 18,147 miles it took to get there. You can't have a journey without a destination, so Ushuaia will always be special. (Journal 27 · Dec 2018 · the arrival)
- A year ago I planned the perfect year long trip. A year later I changed 85% of it. — Dude I did it. I have no idea what I did but I did it. Nothing went as I planned but it has been perfect. (Journal 25 · Nov 2018 · the pivot)
- Can I add 'Journalist' to my LinkedIn now? — I failed every English class I took and my younger sister was proof-reading my college papers when she was in high-school. I'm not a writer, I'm just recording my experiences. (Journal 21 · Jul 2018)
- A story? Well, one time I rode a motorcycle to the end of South America — I have a desk, a chair, and a lamp. On my desk I have a house plant and a cup of homemade coffee. Behind me is a bed, my bed. (Journal 28 · Jan 2019 · coming home)
Frequently asked questions
Who is Joe Tustin?
Joe Tustin is a Denver-based AI teacher, keynote speaker, and writer. He is a Principal Technologist for Applied AI at Cyera, where he leads AI enablement; writes essays at Smokin' Robots; builds open-source AI tooling (MacRelay, TikTok Mirror); and rode a motorcycle 18,147 miles from Denver to Ushuaia in 2017–2018, keeping 27 journals along the way.
What does Joe Tustin teach?
Joe teaches executives and their teams how AI actually works — how to move from answers to agents, how to ship agents without breaking things, and how to build an AI practice that outlasts the hype. His talks cover AI economics and agent security. He also teaches the Executive AI Agent Curriculum.
What has Joe Tustin built?
Joe builds open-source and personal tools including MacRelay (an MCP server that gives AI native control of macOS), TikTok Mirror (multimodal embeddings and retention analytics for 260+ videos), Life Mirror (personal augmented cognition on Supabase), and a GTM Intelligence Platform with 60+ Claude Code commands.
How do I contact Joe Tustin?
Email hello@joetustin.com for speaking, advisory, or a conversation. Also reachable at TikTok @joetustin_, LinkedIn /in/joetustin, and GitHub /drbarq.
What is the Executive AI Agent Curriculum?
A 37-minute private workshop by Joe Tustin that takes executives from zero to independent agent workflows. Designed for busy leaders, not engineers. Delivered inside enterprises and private cohorts.
What does AI enablement mean in practice?
AI enablement is the function that turns an organization's intent to use AI into actual working systems — tooling, agent workflows, security governance, and the education that makes it stick. As a Principal Technologist for Applied AI at Cyera, Joe Tustin leads this function and teaches the pattern to other executives.
Contact
Email: hello@joetustin.com for speaking, advisory, or a conversation.